Wednesday, 28 August 2013

How BIG DATA drives Accelerated Business Innovation

The link between BIG DATA and how it creates value for businesses can be somewhat vague.  The argument of 'lets just look at the data and see what turns up' isn't terribly compelling in an economy that's only now beginning to show small shoots of recovery.  While Business Intelligence has grown as an industry without too much evidence of ROI prior to many installations, the appetite for silver-bullet IT platforms has pretty much died.  What decision makers want is a clear ROI BEFORE they start to invest in IT infrastructure and improvement projects.

The infographic below is my take on how BIG DATA is the raw material that Accelerated Business Innovation process consumes to produce more personalized customer offers, more efficient sales pipeline management, honed internal processes and smarter fiscal controls over operational performance.

See the original on slideshare here.

How BIG DATA drives Accelerated Business Innovation (infographic)

The coming together of BIG DATA, Operational Analytics tools and Situational Applications Platforms means that today it's now possible for organizations to install accelerated business innovation methods and processes into their businesses - or better still go to an expert organization with the ability to HIRE this capability and graft it onto the 'norms of behavior' that exist within the enterprise. The benefit of this approach is that leaders can prove the value of BIG DATA to their business without having to 'educate' or 'enforce change' - which can be particularly challenging when silos of operation exist within an enterprise.

There are also security benefits of 'grafting' the accelerated business innovation process to your enterprise because it means you can operate a private cloud adopting end-point data security and FEDERATED user identity management protocols (i.e. User permissions management that facilitates multiple User Groups to be configured with access, read, write and view permissions so that internal and external users can securely access data on the same platform).  These are still rare in the business world: Most organizations will operate a single User Directory designed to manage internal users like Active Directory (as recommended by Microsoft).

I hope you like my Infographic.  If you have an alternative - I'd love to see yours!


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